A/B테스트, 코호트분석, AARRR분석, RFM, 에어플로우, LTV 코호트, 산업별 리텐션롤링 리텐션, 그로스해킹, 마케팅 가설검정

 A/B테스트, 코호트분석, AARRR분석, RFM, 에어플로우, LTV 코호트, 산업별 리텐션롤링 리텐션, 그로스해킹, 마케팅 가설검정

A/B 테스트(프로그램 있음)

https://www.oracle.com/kr/cx/marketing/what-is-ab-testing/
https://www.beusable.net/blog/?p=2854
https://brunch.co.kr/@beusable/3
https://brunch.co.kr/@digitalnative/19
https://playinpap.github.io/interpreting-a/b-test-results-false-positives/
https://yozm.wishket.com/magazine/detail/897/
https://blog.performars.com/ko/%EB%94%94%EC%A7%80%ED%84%B8%EB%A7%88%EC%BC%80%ED%8C%85-ab%ED%85%8C%EC%8A%A4%ED%8A%B8%EB%A5%BC-%EC%9C%84%ED%95%9C-%EA%B0%80%EC%84%A4%EC%88%98%EB%A6%BD-%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%B6%84%EC%84%9D-%EB%B0%A9%EB%B2%95
https://ko.surveymonkey.com/mp/ab-testing-significance-calculator/
https://www.websiteplanet.com/ko/webtools/abtest-calculator/

코호트분석(파이썬, SQL 로 구현)

https://www.beusable.net/blog/?p=4355
https://analyticsmarketing.co.kr/digital-analytics/google-analytics/1527/
https://mixpanel.com/ko/blog/cohort-analysis/
https://workingwithpython.com/pythoncohortanalysis/
https://alex-blog.tistory.com/entry/pythoncohort
https://geniewishescometrue.tistory.com/entry/%EB%8D%B0%EC%9D%B4%ED%84%B0-%EB%B6%84%EC%84%9D-%EC%8B%A4%EB%AC%B4-Cohort-Analysis-%EC%BD%94%ED%98%B8%ED%8A%B8-%EB%B6%84%EC%84%9D
https://ssongblog.tistory.com/35
https://ud803.github.io/%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%B6%84%EC%84%9D/2022/04/18/%E1%84%83%E1%85%A6%E1%84%8B%E1%85%B5%E1%84%90%E1%85%A5%E1%84%87%E1%85%AE%E1%86%AB%E1%84%89%E1%85%A5%E1%86%A8-%E1%84%8F%E1%85%A9%E1%84%92%E1%85%A9%E1%84%90%E1%85%B3-%E1%84%87%E1%85%AE%E1%86%AB%E1%84%89%E1%85%A5%E1%86%A8-Cohort-Analysis/

 

AARRR분석

https://ud803.github.io/%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%B6%84%EC%84%9D/2022/07/12/%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%B6%84%EC%84%9D-AARRR-%EB%B6%84%EC%84%9D-%ED%8C%8C%ED%97%A4%EC%B9%98%EA%B8%B0/

 

RFM

https://ud803.github.io/%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%B6%84%EC%84%9D/2022/04/25/%E1%84%83%E1%85%A6%E1%84%8B%E1%85%B5%E1%84%90%E1%85%A5%E1%84%87%E1%85%AE%E1%86%AB%E1%84%89%E1%85%A5%E1%86%A8-RFM-%E1%84%87%E1%85%AE%E1%86%AB%E1%84%89%E1%85%A5%E1%86%A8/

 

에어플로우

https://ud803.github.io/%EC%97%90%EC%96%B4%ED%94%8C%EB%A1%9C%EC%9A%B0/2022/04/14/Airflow.-%EC%95%84%ED%8C%8C%EC%B9%98-%EC%97%90%EC%96%B4%ED%94%8C%EB%A1%9C%EC%9A%B0%EC%97%90-%EB%8C%80%ED%95%B4-%EC%95%8C%EC%95%84%EB%B3%B4%EA%B8%B0/

https://usefulpolicynotetaking.tistory.com/40
https://kimsk920825.github.io/
https://velog.io/@tolerance/TIL-SQL%EA%B3%BC-Excel-%ED%99%9C%EC%9A%A9%ED%95%9C-%EC%9C%A0%EC%A0%80-%EC%BD%94%ED%98%B8%ED%8A%B8-%EB%B6%84%EC%84%9D-%EC%8B%A4%EC%8A%B5
https://rpackage.blogspot.com/2022/01/sample-cohort-sql.html

LTV 코호트

https://skyeong.net/198
https://headstartup.tistory.com/entry/Part-3-%EC%BD%94%ED%98%B8%ED%8A%B8-%EA%B7%B8%EB%A6%AC%EA%B3%A0-%EB%A7%A4%EC%B6%9C-LTV
https://mixpanel.com/ko/resources-old/how-to-calculate-lifetime-value/
https://convrsion.co/2017/05/30/ltv-without-historical/
https://support.appsflyer.com/hc/ko/articles/115005600889-LTV-%EB%8C%80-%ED%99%9C%EB%8F%99-%EB%8D%B0%EC%9D%B4%ED%84%B0
https://m.blog.naver.com/blogyourlife/222085738915
https://spoqa.github.io/2020/07/03/spoqa-data-analysis-part2.html

리텐션

https://liftoff.io/ko/blog/taling-strategies-for-user-retention/
https://blog.ab180.co/posts/retention-series-1
https://blog.ab180.co/posts/retention-series-3-1

https://yozm.wishket.com/magazine/detail/1517/
https://www.datarian.io/blog/classic-retention

 

산업별 리텐션
롤링 리텐션

https://www.adjust.com/ko/resources/ebooks/adjust-global-app-trends-report-2019/
https://brunch.co.kr/@hyeonmini/6
https://dev.tapjoy.com/kr/support/Rolling-Retention-vs-Retention
https://hanawithdata.tistory.com/entry/3%EA%B0%80%EC%A7%80-%EB%A6%AC%ED%85%90%EC%85%98Retention-%EA%B3%84%EC%82%B0-%EB%B0%A9%EB%B2%95-%ED%8A%B9%EC%A7%95
https://brownbears.tistory.com/616
https://www.inflearn.com/questions/441694
https://aait2020.tistory.com/45

 

 

그로스해킹

PMF, Retention, DAU - 데이터를 보는 디자이너를 위한 용어 1편

https://joojykim.medium.com/1-%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%A1%9C-%EB%A7%90%ED%95%98%EB%8A%94-%EB%A7%88%EC%BC%80%ED%8C%85-growth-hacking-%EC%95%8C%EC%95%84%EB%B3%B4%EA%B8%B0-c5218fe56541

http://www.openads.co.kr/content/contentDetail?contsId=3933

https://growandbetter.com/2021/09/29/growth-strategy-examples/

마케팅 가설검정

https://www.bloter.net/newsView/blt201805040002
https://platum.kr/archives/133978
https://www.minwookim.kr/experiment-hypothesis-for-startups/
https://dbr.donga.com/article/view/1206/article_no/8637/ac/a_view
https://www.heroes.liftoff.io/ko/blog/marketing-analytics-growth-product-marketing/
https://quizlet.com/kr/648745262/21-2-marketing-research-final-flash-cards/